By more clearly illustrating the benefits of your product, average order value (AOV) can also get a boost.Īccording to a survey by Animoto, 96% of respondents find videos helpful when deciding to purchase a product online. Boost conversion ratesĪdding video to your Shopify store makes your product pages convert more shoppers into customers. Shoppers can quickly gloss over your product descriptions and images, but video combines the two forms into an immersive experience. Video increases customer engagement with your product.
They are as close as we can get to experiencing something for ourselves online (outside the added dimensionality of virtual reality or even augmented reality). Approximate the in-store experienceĮven the best product photos-with strong backgrounds, glorious natural light, and a high-definition camera-are static two-dimensional views of something that lives in a real three-dimensional world. #cta-paragraph-pb#If you are still new to Shopify, learn all the ins and outs with our Ultimate Guide to Start Selling on Shopify. The benefits of video marketing for keeping them shopping online are enormous. One survey by RetailDive found that the ability to see, touch, and feel products ranked highest among the reasons consumers shop in brick-and-mortar stores vs. Video marketing can help bridge the gap between real life and online. People want to experience the products they are buying. The benefits of adding videos to your Shopify store We’ll start with why video is essential for your store.
In real life, we can turn objects around in our hands, inspect their colors and textures up close, feel their weight, and imagine how they’ll fit into our homes. You no longer need to make an afternoon of it-you can simply get it done in a few minutes online.īut, the in-store shopping experience has something that the online experience does not-physicality. Technology has made it easier than ever to find what you need with a few searches and clicks. Increasingly, shoppers are spending their bucks at a digital cash register instead of the real thing ( and, as a result, missing out on taking a receipt and immediately tossing it in the recycle bin). Over the last several years, retail has moved online at a rapid pace.